A friend sent this video to me several months ago before SAP purchased BO.  If you didnt see it already its too late, you missed a clever rendition of Sir Mix A Lot’s “Baby Got Back”.  I guess the lighthearted references to big butts didnt sit well with SAP’s executive management.  IMHO, this was a short-sighted move.  Baby Got BI had all the trappings of a viral marketing video and was on the verge of mass saturation.  In fact, it was my colleague at MicroStrategy who forwarded this to me.  When you got competitors watching a fun video sort of praising your product, its a good thing.

The real question is:  Where is the MicroStrategy response video?  lol

ajo BI Industry baby got back, business objects, sap